Why You Need A Logo For Your Site
Why I need a logo?
Grass, a tree, and solid block lettering—these elements make up the vast majority of landscaping logos. If your logo looks like everyone else’s—how will your customers remember you? And how will new customers find you?
A good logo is critical for a successful business—especially in a trade as competitive as landscaping. Here are five ways an outstanding corporate identity will help your company succeed.
1. Great Logos Make Great First Impressions
Before your salesperson knocks on the door, before your truck pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust.
Wayne Sturtz, founder of The Godfather Landscaping in White Plains, New York, understands how that first impression gives them an edge. “People are always asking for a t-shirt with my logo on it. My logo is very memorable, and once a person has seen it, it’s hard to forget.”
When people can easily remember your logo, you have a competitive edge.
2. Attract New Customers
Your customers see hundreds of logos a day—and they know a good one when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition.
The Lawn Rangers, in Pearland, Texas, have seen the fruits of a good logo. “When customers initially see the logo on our estimate sheets, trucks and website, they feel good about us,” said co-owner Aaron O’Donley. “And unless there’s something you can show potential customers to convince them their expectations will be met, they will turn to the competition. ”
3. Stand Out from Your Competition
Flip through the phone book and you’ll quickly see that potential customers have plenty of landscaping company choices. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers.
The Lawn Rangers do that with color. Instead of the usual greens and blues, they use a warmer color combination that stands out. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
4. Keep Loyal Customers
Good service is the key to keeping your customers. But what happens when a competitor moves in with shiny trucks, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition.
Don’t put your business in that position. “A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner,” adds Stuetz.
5. Earn Trust with Professionalism
What convinces people to choose an established landscaping business over a couple kids with lawnmowers? Often it’s the professionalism of the business.
Where to get a professional logo?
We all know that there are free software, even mobile apps, that you can use to create a free logo, but being free means you have few options and your logo won’t be unique at all. An idea would be Fiverr, but the well-known $5 price is just for attracting visitors and customers on their site because for $5 every seller will give you only one logo example and if you want better quality or more version of the business logo you will pay up to 50$ or more.A friend of mine, business consultant, told me about this site where you get a genuine logo in a couple of hours. They have a portfolio of 39,000+ logos.