SEO Strategies. Part 3: Google Style
By incorporating all of the most important optimization techniques – the ones that are unilaterally
perceived as most valuable – you’ll find that you have automatically satisfied the top players.
And speaking of top players, Google is the one that you need to aim most of your time and energy toward. And to assist you in that regard, the majority of this particular report contains Google specific information.
Concentrate on rising to the top of Google’s results and everything else will naturally fall into place. It’s just that simple.
SEO Strategy – Google Style
Google Webmaster Tools
They’re free and yet very few webmasters take advantage of the tools that Google has made
available. And that includes Google Sitemaps, one of the best methods for getting your pages
crawled and subsequently indexed (we’ll talk about that one in depth in the next segment).
Listed below you’ll find some of the free SEO tools that you should be using on a regular basis.
NOTE: In order to use any of these tools, you’ll need a special key. Just click on “Get a Free Google API Key” or go to http://www.google.com/api and submit the form. The key will then be sent to whatever email address you specify.
This tool allows you to locate the search results position for any given keyword and URL address.
You can input one word at a time or multiple keywords.
You also have three choices with regard to where the search will be conducted. That gives you the option of seeing what position is held in one or more of the three major contenders. Google, Yahoo, and MSN.
The nice thing about this particular tool – aside from the valuable information it provides – is that fact that it’s relatively fast. Unlike other tools of this type that can take several minutes to complete the search and results process.
Google SEO Tool
When it comes to keyword optimization, this tool is an absolute must. There are two steps involved which return information about keyword count, keyword density, and keyword position.
Analyze Keywords – Gives you a list of 1, 2, and 3 word phrases that appear “x” amount of times
or more on any given page (“x” is the amount you choose when first filling out the form). You also
receive the density percentage for each word listed.
It will also display the page title, the meta description and keywords tags, and the top five most
often used keywords.
Create Position Report – Tells you what position the web page holds in Google search results for each of the top five words found in Step 1.
Googlerankings Position Tracking
This is an excellent means of staying on top of all your search engine positions. You create a free
account and then log in to input whatever URL addresses and keywords you want to keep track
It allows you to check your ranking history, create charts, or download data to your spreadsheet application.
Google AdWords Keyword Tool
Use this suggestion tool to get ideas for new keywords that can help improve your ad relevance.
Enter one or more keywords and Google will show you matching queries and alternatives. Can be very helpful when running AdWords campaigns.
As soon as you start typing in the search query, Google will begin to suggest similar search terms. It will also show you how many results exist for each of those terms. Very helpful when
compiling keyword lists or determining niche markets.
Google Sponsored Links
Conduct a search in Google that returns only sponsored link results only. This is extremely useful
when you’re trying to find the proper wording for your Adwords or need to see how your
competition is doing.
Search Term Difficult Checker
This one doesn’t happen to be directly from Google but it has such tremendous value, it definitely had to be included here.
All you do is enter your Google API Key and a search term. (If you don’t have an API key, you can get one for free at http://www.google.com/api.)
The program will return a score factor that will let you know how difficult it would be to gain a position on the first page of Google search results for the keyword (search term) you just queried.
The lower the score, the easier it will be.
Now, whenever you come up with a keyword you think might have potential, you can find out right away whether or not it‘s even worth investing any time and effort. Both from a traffic generating
perspective and an SEO position.
Google Friendly Design
No information about SEO strategy would be complete without mentioning how basic design
elements can effect indexing and page rank. And in this instance, what works best for Google basically applies to all search engines. The first thing you need to understand is this.
When it comes to good optimization, the only one that really matters – the only one you need to
satisfy – is the search engine crawler.
Naturally, nice clean design and proper navigation is important to your viewer. But great website
presentation and performance isn’t much good if it doesn’t comply with search engine standards
Unlike viewers, who can view your website both outside and in, search engine crawlers only get
to experience your website from the inside, by following the source code from top to bottom.
And they’re on a specific mission… to locate information that will help index any given page. If
everything is laid out properly, the crawler will have no problem locating keywords that have been
deliberately and properly placed within its path.
That allows the crawler to accurately index your web page. Which, of course, is what you
ultimately want. Web pages that are indexed according to the keywords that will provide you with
the greatest benefit.
If the design is jumbled (or causes the source code to contain a large volume of unnecessary
elements), there’s a good chance the crawler will never come up with a viable indexing choice.
And since the crawler is always in a hurry, it’s not about to stick around for any additional or
extended length of time on your behalf.
If, on the other hand, the important information – the keywords you’ve carefully and painstakingly
chosen – are located in all the right places and used in the proper context, a crawler won’t have a
bit of difficultly determining exactly how that particular page should be indexed.
Primarily, those crawler-friendly locations include places like the page title, clearly visible and
high-placement < h > tags, and the first paragraphs and/or sentences of the main text content.
Should you ever consider incorporating the most flashy and innovative techniques on your
website, think again. Doing so is never going to impress or solicit favor from search engine
crawlers. (It probably won’t even impress your human visitors.)
Following is a basic list of what most search engine crawlers can’t process (extract information
• Image text
• Multimedia (such as flash and streaming video)
• Pages that require login or cookies
• PDF files
• Java applets
In addition, most search engine crawlers have a hard time with things like frames and dynamically
generated content (for example, URLs that include “?”).
If the crawlers can’t navigate your site (and remember, they’re navigating through the source
code rather than the outside elements), they can’t properly index your website.
Worse case scenario is that they’ll leave prematurely and never wind up fully indexing your
In order to optimize your pages in such a way that you satisfy both human visitors and search
engine crawlers, you need to do the following:
• utilize the best keywords for your topic or niche
• place keywords where they are most effective and advantageous
• use keywords in their proper context
• include the correct amount of keywords throughout all locations
As long as you accomplish that, you’ll have a website that’s not only people friendly, but search
engine friendly as well.